Biosentients - Science Biology… etc

This is an extremely humorous print advertisement campaign lBuenos Aires Zoo announcing the arrival of kangaroos. This campaign was launched almost two years back in Argentina. The campaign aims at announcing the arrival of kangaroos using a light and indirect approach. The advertisements are showing lion and orangutan with their black eyes explaining the menacing arrival of the new guest. The advertisements are indicative in nature and to some extent a bit difficult to understand the message of the campaign. .........